A product that carried serious weight, the original VOID was a staple for a lot of gamers, so the V2 had to feel like a true evolution, not just a refresh.

From the start, I wanted the copy to reflect that balance: honoring what made the original iconic while showing how the new version leveled everything up.

The campaign’s central line, An Icon, Reborn, struck the needed tone. Confident, nostalgic, and forward-looking.